Business-Centered Technology Approach Fosters Resilience in Organizations

By Cynthia Short

Based on insights from business and technology leaders, we’ve created a new series on boosting digital transformation ROI through a business-centered technology approach. We’ve identified four key trends on this topic and are taking a deeper dive into each one, so you have a pulse on the ever-changing nature of digital transformation.

If there’s a silver lining to a crisis, it’s the resilience that it inspires in people. Organizations that embrace a business-centered technology approach are proven to be more resilient and as a result, more competitive, which is especially important when in the midst of adversity. Recent surveys show that C-suite leaders who are investing in digital transformation and basing those investments on business objectives are more likely to experience “breakaway performance” and get a leg up on the competition. This alignment of business objectives and technology initiatives can clear the way of any storms a crisis may bring.

Necessity is the mother of invention; or in today’s circumstances, innovation. C-suite leaders, faced with crisis, have pivoted to a digital business model that promises to have long-term benefit for the business to thrive beyond the lifespan of the crisis. The digital business model is not built on short-term cuts to headcount, but rather a more efficient operating model and more satisfying customer experience. In fact, C-suite leaders are investing heavily in automation to optimize their workforce in crisis and in recovery. The symbiotic relationship between business objectives and enabling technology is seamless in successful organizations.

The research we’ve seen reveals that C-suite leaders recognize the importance of digital transformation investment to strengthen their market position and their organization as a whole. Here is a closer look into the trend of Resilience that we’ve uncovered:

Trends point to organizations that embrace digital solutions have greater resilience and a leg up on the competition.

While there may be variance among industries, companies and even leaders about the impact of the pandemic crisis and where to go from here, there are some things leaders can count on. The fact that crisis can build your organization’s resilience is indisputable; however, in order for this to happen, your organization must have the mindset of business and technology leaders reaching across the aisle to partner in a business-centered approach to technology investment. These two facts, paired together, can deliver a greater return on investment and strengthen one’s market position, leading to breakaway performance both during a crisis and in the aftermath.