New Flexibility in How Teams Work Enables Business-Centered Technology Approach

By Cynthia Short

Based on insights from business and technology leaders, we’ve created a new series on boosting digital transformation ROI through a business-centered technology approach. We’ve identified four key trends on this topic and are taking a deeper dive into each one, so you have a pulse on the ever-changing nature of digital transformation.

We’ve seen a seismic paradigm shift in how people work. This new “how”, caused by the crisis-driven emergence of the flexible remote workplace, has impacted productivity, culture, employee well-being, staffing strategy, and office space in unprecedented ways. So what do leaders think about this? How does this new flexibility in the workplace affect their ability to take a business-centered approach to their technology decisions in a digital transformation?

For businesses, harnessing the potential of digital transformation can deliver unparalleled benefits. Being seen as “digitally-savvy” is a competitive and commercial imperative in a world where those at the forefront of technological innovation routinely outpace stragglers in terms of revenue generation and profitability, according to IBM. This can help organizations to stand out from their competitors by demonstrating to the market that they are successfully navigating the challenges of digital transformation and reaping the rewards. The remote workplace is arguably one of the most visible demonstrations of that success.

Furthermore, the research we’ve uncovered demonstrates that C-suite leaders see the benefits of the more flexible remote workplace model. Here is a closer look into the trend of Flexibility that we’ve uncovered:

But the flexibility that comes with the remote workplace also has some risks. Beyond the changing shape of teams and organizational ways of working, technology is driving wider changes to employees in terms of how they work. This can cause uncertainty, sometimes resulting in an aversion to change.

That’s why we need to stick to the fundamentals of the “what” of business, in the midst of the changes and increased flexibility of “how” we do things. According to Lexico lead advisor Tom Winter, the “what” of business – cost management, revenue growth, customer service – remains constant. Navigating the new “how” requires embracing change and leading with clarity, conviction and taking a back-to-basics approach to be successful.